The Blog on Sprintexx Programmatic

Sprintexx Ad-Tech Division: Uniting Data with Creative Precision


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Supported through Janus Koncepts Advertising, Sprintexx Advertising Technology revolutionises modern advertising. In today’s fast-paced digital world, advertising is beyond mere reach; it’s about connecting with precision. Brands now require accurate targeting, real-time insights, and accelerated performance. That’s exactly where Sprintexx excels.

As the integrated ad-tech division of Janus Koncepts Advertising, Sprintexx merges data intelligence with years of advertising experience to deliver advertising that is precise, open, and result-oriented.

At the helm is visionary leader Jai Sognai, a visionary with 30+ years of digital experience, whose leadership has positioned Janus Koncepts into a renowned player in marketing and communication for two decades. Sprintexx marks his next big leap—bringing brand strategy and cutting-edge ad-tech together under one unified ecosystem.

Key Differentiators of Sprintexx Ad-Tech


Sprintexx is a comprehensive advertising partner, managing everything from branding to performance and loyalty. What makes us unique is our ability to integrate:
? Data-Driven Insight
? Live Campaign Optimisation
? Machine Learning-based Ad Precision
? Narrative-based Creativity
? Multi-channel Campaign Execution

This blend allows brands to gain visibility, memorability, and measurable action.

Omnichannel Engine for Full-Funnel Advertising


1. Brand Marketing
We use integrated paid campaigns and strategy to build brand visibility and consumer trust—paving the way for future success.

2. Digital & Performance Marketing
Outcome-focused campaigns across:
? Google Ads
? Meta Ads
? Programmatic Platforms
? Contextual & Native Advertising
All calibrated for performance and efficiency.

3. Artificial Intelligence & Machine Learning Ecosystem
Sprintexx is a data-driven platform, leveraging deterministic user targeting through:
? Cohorts
? Intent Signals
? Behavioural Patterns
? Transaction Data
We activate these audiences across any third-party platform—connecting intelligently across their digital journey.

4. Social Engagement Marketing
Impactful sprintexx engagement through creators and communities on:
? Instagram
? YouTube
? LinkedIn
? Emerging platforms
We combine authenticity with scale to drive community-driven performance.

5. CTV & Streaming Media Advertising
Premium inventory access across:
? Netflix
? Disney+ Hotstar
? JioCinema
? Zee5
? YouTube
and more, allowing brands to reach premium audiences effectively.

6. Creative Storytelling
Every strong brand is built on strong storytelling. We craft immersive, narrative-driven content designed to enhance visibility and loyalty.

7. Real-Time Creative Personalisation
With our proprietary Sprintexx DSP, we deliver:
? Real-time Personalization
? Adaptive Creatives
? High-Resolution Delivery
? Multi-Device Formatting
leading to better conversion rates.

Our Unique Value Proposition


? Over 491 Million Authenticated Users Nationwide
Access through partnerships with top-tier data and platform alliances across multiple industries.

? We Reach Users Where They Are
While closed ecosystems rely on inbound traffic, Sprintexx proactively reaches audiences across the open internet—maximising coverage and visibility.

? OEM Inventory Targeting
Direct visibility on:
? LG Smart TV
? Infinix TV
? Panasonic
? OnePlus
? Realme

? Universal Data Integration
We apply intelligence across internal, external, or third-party media—offering limitless adaptability.

? Smart DSP with Real-Time Analytics
One platform that unifies:
? Inventory Access
? Real-time Optimization
? Fraud Control
? Deep Analytics
? Transparent Reporting

? AI-Powered Audience Segmentation
Hyper-accurate cohorts based on:
? Demographics
? Interests
? Online Behaviour
? Transaction Patterns

? Open Tracking System
We support all third-party trackers—delivering measurable accountability.

Why Brands Trust Sprintexx


Sprintexx sits at the intersection of:
? Agency Experience
? Ad-Tech Excellence
? Data-Driven Insight
? Creative Innovation

Brands and agencies choose us for:
? Faster Campaign Execution
? Higher ROI
? Full-Funnel Transparency
? Large-Scale Reach
? Long-Lasting Brand Value

And above all, our commitment to results, integrity, and innovation.

Leadership Fueling Digital Growth


Mr. Jai Sognai, with vast experience across digital ecosystems, has shaped Sprintexx into a platform that is:
? Future-Oriented
? Transparent
? Scalable
? Performance-Driven
? Built on Deep Brand and Consumer Understanding

His vision ensures Sprintexx remains ahead of the curve in the rapidly evolving digital ecosystem.

Future-Ready Advertising Platform


Sprintexx Ad-Tech is made for brands that demand:
? Smarter Targeting
? Faster Optimization
? Transparent Reporting
? Audience Intelligence
? Cross-Platform Consistency
? Creative Excellence
? Higher ROI

As audience behaviours and technologies change, Sprintexx champions transparency and precision marketing.

Conclusion: Smarter, Sharper, Stronger Advertising


Whether your goal is building brand equity and measurable success—Sprintexx Ad-Tech is your trusted partner for growth and innovation.

Sprintexx Ad-Tech — In collaboration with Janus Koncepts.
Where Data Drives Insight.
Where Creativity Drives Action.
Where Tech Empowers Success.

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